People + AI = Magic
Lore equips ambitious builders with strategic insight, battle‑tested playbooks and a peer community so they can thrive in the AI Age.
Our Philosophy Contact UsPeople + AI = Results
Lore exists to accelerate humanity's leap into a techno‑optimist future. We translate frontier AI research into concrete advantage for operators, founders and creators.
Contact UsWork Smarter with Generative AI
Our Mission
Guide the world's builders toward a prosperous AI‑driven economy by turning complex breakthroughs into actionable, ethical and profitable workflows.
What We Deliver
- Lore Brief – A concise Wednesday digest that keeps 32,000+ readers two steps ahead.
- Playbooks – Step-by-step recipes to deploy AI in sales, code, support and more.
- Leaderboards – Opinionated rankings of tools that actually ship.
- Courses – Cohort programs that turn novices into power users.
- The Next Wave Podcast – Deep dives with founders and scientists building the future.
Why the Name "Lore"
Lore is collective wisdom. Throughout history, explorers passed down hard‑won lessons so the next generation could push further. We follow the same rhythm with AI: distill the signal, document the process, ship the playbook.
Our emblem channels the Star of Athena—an eight‑pointed asterisk long linked to the Greek goddess of wisdom and to ancient navigators seeking safe passage. We merge that guiding star with four interlocking "L" shapes that form a compass, pointing north toward progress and outward toward new frontiers. The result is a symbol of perpetual inquiry and bold exploration.
Principles We Live By
- Techno‑optimism. We bet on ingenuity and abundance over stagnation and fear.
- First‑principles clarity. Rigorous reasoning beats consensus and hype.
- Bias for action. Insight is only valuable when it ships; every piece ends in a workflow.
- Craft. Design, code and prose deserve obsessive polish.
- Community. Progress compounds when builders share wins and failures in the open.