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Where's My AI on Snapchat?

Written by Nathan Lands

Snapchat is a popular social media platform known for its fun filters, disappearing messages, and engaging content. With artificial intelligence (AI) becoming increasingly prevalent in various apps and services, it's only natural to wonder: where does AI fit into the Snapchat experience?


Snapchat filters have undoubtedly been a major draw for users, allowing them to transform their appearance with playful effects. While these filters may seem like simple entertainment, they actually rely on underlying AI algorithms. By leveraging computer vision technology, Snapchat's AI can detect faces in real-time and seamlessly overlay the desired effects.


Snapchat's Discover section is an area devoted to providing users with access to news articles, videos, and other forms of media from various publishers. While the content itself may not heavily rely on AI integration, the personalized recommendation system that suggests relevant articles for users is powered by machine learning algorithms.

Snap Map:

The Snap Map feature allows users to share their location with friends or publicly if desired. Although it may not seem apparent at first glance, this feature heavily relies on location-based AI algorithms. Through geolocation data and user preferences, Snapchat can recommend nearby points of interest and even provide suggestions for places to explore based on individual habits.

Gen AI and Generative AI:

While Snapchat does incorporate some aspects of artificial intelligence into its features as mentioned above (filters, recommendations), it’s important to note that those are primarily examples of narrow or weak AI applications.

If you're interested in exploring more advanced concepts related to artificial intelligence like Generative Adversarial Networks (GANs), deep learning models such as Gen AI are worth mentioning. These models focus on creating content like images or prose while harnessing generative capabilities.

To dig deeper into the topic of generative artificial intelligence techniques like GANs Generative Adversarial Networks (GANs), check out the Generative AI page on Lore.

In conclusion, while Snapchat does incorporate AI into various aspects of its platform, it should be understood that the application primarily falls under the umbrella of narrow AI. To explore more advanced AI concepts like generative algorithms, Gen AI and Generative AI are intriguing avenues to delve into.